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Partnership with MSU (Montclair State University)

Note: Please click on the class title to see the full class description, on the instructor's name to see the bio, or on the location to get directions.



From hashtag activism to the flood of political memes, grassroots circulation of opinion online is changing the landscape of political communication. By exploring how everyday people promote messages to persuade their peers and shape the public mind, Joel Penney offers a new framework for understanding the phenomenon of viral political communication: the citizen marketer. In contrast to the “slacktivism” critique often leveled at these media-centered forms of activism, Penney argues that they enable citizens to take on the role of viral political marketers as they participate in the networked spread of ideas. 


Instructor : Joel Penney 

Tuition: $0.00

Schedule : Weekly - Wed 7:00 PM - 8:30 PM; starting 2/28/2018, ending 2/28/2018

Location : Montclair, MPL - Main Location : 
  Montclair, MPL - Main.

Materials Cost: $0.00

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